Now more than ever, Black, Indigenous and People of Colour (BIPOC) are experiencing isolation and distress and global crises like COVID-19, war and racism have exacerbated their access to evidence-based supports and networks. As a result, parents are seeking connection and parenting information online and through social media. However, existing online parenting resources are primarily Eurocentric and in English, and many are not evidence-based. Families from marginalized communities have unique needs that are not met with existing resources. Research indicates that when individuals in marginalized communities receive health information from professionals who share their lived experience – including racial identity and language – there is greater trust, uptake and application of health information into positive health behaviours.

Given this, our team knew that there was an urgent need to develop accessible, representative, culturally relevant parenting resources to support parents and their children. So in 2021, we created a free, culturally-congruent parent support resource delivered through social media and co-designed using community-based participatory methods called Punjabi Kids’ Health to address the needs of the Punjabi-Canadian community. Given the success of this channel, in 2022, we launched an additional 9 channels including Tamil Kids’ Health, Arabic Kids’ Health, Cantonese Kids’ Health, Mandarin Kids’ Health, Filipino Kids’ Health, Black Kids’ Health, Hispanic Kids’ Health, Ukrainian Kids’ Health and Inuit Kids’ Health. Our project aims to improve overall wellness in these BIPOC communities by empowering parents from these communities, improving parenting competence and stress, creating supportive virtual parenting communities and sharing culturally-relevant, evidence-based parenting resources with healthcare providers to share with their patients.


Our Values

Welcome to Our Kids’ Health, where our values drive everything we do. We are more than just a platform; we are a community driven by compassion and the collective determination to make a positive impact on the lives of our children and families.

At Our Kids’ Health, we believe in:

  • Creating credible, evidence-based health information for culturally-diverse families.
  • Sharing vital information that matters to YOU.
  • Supporting families in making informed decisions for their children’s health.
  • Embracing the power of families and communities.
  • Fostering inclusivity and representation for all.

Join us on this journey towards a healthier and happier future for every child and family.